The old adage that the grass is greener on the other side usually suggests that things outside of our reality always look better than what is currently inside. But when you’re talking about the marijuana business, the adage is true – the grass really is greener. With the marijuana market hitting $17 Billion dollars last year in the United States alone, there is a lot more green than just cannabis.
The cannabis business landscape is fertile and ready for growth. There are plenty of investment firms and funds sprouting up, which are willing to give entrepreneurs the necessary seed money to get the seedling start-ups growing. This video highlights some of the challenges faced by today’s weed entrepreneurs, where to start looking for the investment capital, a comparison of the Canadian Green Rush and the infant U.S. pot market, as well some thought provoking ideas on how to make money in the weed industry. Have a look!